Weeks | Topics |
1 |
Telling the content of the lesson
|
2 |
Customer and customer relationship concepts,their importance
|
3 |
Customer loyalty, customer involvement
|
4 |
Relationship Marketing
|
5 |
Differences between Relationship Marketing and Traditional Marketing
|
6 |
Total Quality Management
|
7 |
Customer Value and How to create customer value
|
8 |
Communication with the customer and its dimension
|
9 |
Communication with the customer and its dimension
|
10 |
Planning the Customer Relationship and its Implementation Process
|
11 |
Organization Culture and Customer Relations
|
12 |
Customer Relationship Management Implementations
|
13 |
Problems that firms are facing during Customer Relations and their solutions
|
14 |
Problems that firms are facing during Customer Relations and their solutions
|