Tourism Guidance Master's Program, at Pamukkale University Social Sciences Institute, will contribute to increase the number and quality of scientific studies to be carried out in the field of Tourism Guidance, and will contribute to meet the need for academic staff in the aforementioned field. On the other hand, the purpose of this program is to provide students with the ability to conduct independent research, to interpret scientific works with a broad and deep perspective, and to determine the necessary steps to reach new syntheses.

To be able to look critically and understand the content and scope of the tourism guiding profession by following the developments in the world, to act professionally in the planning, implementation and supervision of tours with leadership qualities and teamwork mentality; Being able to perceive civilizations in the world and in Turkey from the historical, archaeological, political, religious, geographical, flora and fauna perspecitves and gaining the ability to associate them with current events and apply them with foreign languages in the profession by gaining knowledge about group and human psychology; Establishing relationships between works of art, geography of cultures and way of life through the discussed period; to be able to create awareness of protecting intangible and tangible cultural heritage and to apply innovative approaches within the scope of museum guidance, to think; To be able to search for information sources individually and to use databases for this purpose, to monitor scientific and technological developments; Having sufficient knowledge and awareness about occupational safety, worker health, social security rights, quality control and management and sustainable tourism, by following the legislation (laws, regulations, circulars, etc.), basic values, principles and standards related to their profession