Weeks | Topics |
1 |
The Concepts of Necessity, Customer, Consumer and Consumption
|
2 |
The Concept of Consumer Behaviour and Marketing
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3 |
The importance of Consumer Behaviour in Marketing and Selling
|
4 |
Purchase Process
|
5 |
The Models of Consumer Behaviours
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6 |
The Relationship among Need, Impulse and Motivation
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7 |
Perception
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8 |
Learning
|
9 |
Attitude
|
10 |
Personality and The Theories of Personality
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11 |
Life Style
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12 |
Culture and Subculture
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13 |
Social Class, Family, Reference Groups
|
14 |
Customer in Industrial Markets and Their Buying Characteristics
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