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FIRST CYCLE - BACHELOR'S DEGREE
FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES
ECONOMICS DEPARTMENT
296 ECONOMICS (ENGLISH) (EVENING CLASSES)
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
BUSI 411
INTERNET MARKETING
3 + 0
8th Semester
5
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Elective
Course Objective
This course aims to evaluate newly developed marketing practices in online platforms as internet became dominant among industries, companies and consumers. Traditional marketing practices are discussed about which concepts are outdated and which are adaptable.
Course Content
Theoretical basics of digital marketing, online marketplace, digital marketing strategy development, online consumer experience, campaign planning for digital media, marketing communications using digital media channels, search engine optimization, social media marketing.
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
Connecting new Internet applications with traditional marketing practices.
2
Understanding online markets and consumer experience.
3
Planning and running digital media campaign for companies.
4
Understanding the search engine optimization mechanics.
COURSE'S CONTRIBUTION TO PROGRAM
Data not found.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
13
3
39
Assignments
1
10
10
Mid-terms
1
13
13
Final examination
1
26
26
Total Work Load
ECTS Credit of the Course
130
5
COURSE DETAILS
Select Year
All Years
2023-2024 Spring
Course Term
No
Instructors
Details
2023-2024 Spring
3
MUSTAFA ATAHAN YILMAZ
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Course Details
Course Code
Course Title
L+P Hour
Course Code
Language Of Instruction
Course Semester
BUSI 411
INTERNET MARKETING
3 + 0
3
English
2023-2024 Spring
Course Coordinator
E-Mail
Phone Number
Course Location
Attendance
Asts. Prof. Dr. MUSTAFA ATAHAN YILMAZ
matahany@pau.edu.tr
İİBF C0202
%
Goals
This course aims to evaluate newly developed marketing practices in online platforms as internet became dominant among industries, companies and consumers. Traditional marketing practices are discussed about which concepts are outdated and which are adaptable.
Content
Theoretical basics of digital marketing, online marketplace, digital marketing strategy development, online consumer experience, campaign planning for digital media, marketing communications using digital media channels, search engine optimization, social media marketing.
Topics
Weeks
Topics
1
What is Digital Marketing
2
Aligning with Your Business Strategy
3
Barriers and Considerations
4
Planning
5
Search Engine Optimization
6
Paid Search
7
Display
8
Social Media
9
User Experience and Transformation
10
CRM and Retention
11
True Personalization
12
Customer Service
13
Content Strategy
14
Marketing in Metaverse
Materials
Materials are not specified.
Resources
Course Assessment
Assesment Methods
Percentage (%)
Assesment Methods Title
Final Exam
60
Final Exam
Midterm Exam
40
Midterm Exam
L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes