PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
UTFB 305	MARKETING	3 + 0	7th Semester	5

COURSE DESCRIPTION

Course Level	Bachelor's Degree
Course Type	Elective
Course Objective	Marketing course, is designed to help students learn about the basic concepts and practices of modern marketing in an enjoyable and practical way.
Course Content	Marketing Concept. The Importance of Marketing, Modern Marketing Approach, Marketing Environment, Strategic Marketing, Marketing Research and Marketing İnformation System, Consumer Market, Buyer Behavior , Industrial Markets and International Markets, Market Segmentation, Market Targeting, Marketing Mix and Promoting Products.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Learns classical marketing and modern marketing concept approach
2	Learns marketing planning, marketing goals and strategies
3	Learns target market selection and target marketing strategies
4	Learns marketing mix
5	Learns promoting products

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Mid-terms	1	23	23
Final examination	1	23	23
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student