1. FIRST CYCLE - BACHELOR'S DEGREE
  2. FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES
  3. ECONOMETRICS DEPARTMENT
  4. 211 ECONOMETRICS
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BUSI 319MARKETING PRINCIPLES3 + 07th Semester5

COURSE DESCRIPTION
Course Level Bachelor's Degree
Course Type Elective
Course Objective Marketing is a business activity that identifies customer needs and wants, determines which target markets it can serve best and designs appropriate products, services and programs to serve these markets. The goal of marketing is to create customer satisfaction profitably by building valued relationships with customers. Marketing is not solely advertising or selling. Marketing is less about selling and more about knowing what to make. Organizations gain market leadership by understanding customer needs and finding solutions that delight through superior value, quality and service. No amount of advertising or selling can compensate for a lack of customer satisfaction. Principles of Marketing helps students learn and apply the basic concepts and practices of modern marketing as used in a wide variety of settings: in product and service firms, consumer and business markets, profit and non-profit organizations, domestic and global companies, and small and large businesses.
Course Content Marketing in a changing world: Marketing planning Marketing Information Consumer Buyer Behavior organizational Buyer Behavior Market segmentation and targeting product Positioning Building customer satisfaction analysis of C ompetition and marketing strategies New-Product Development and Product Life-Cycle Strategies Designing products: products, brands, packaging and services
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learn the basic marketing terminology
2Identify the goal of the marketing system
3Identify the modern marketing practices
4Learn competitors and competitive analyses

COURSE'S CONTRIBUTION TO PROGRAM
Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14342
Mid-terms12323
Final examination12323
Total Work Load

ECTS Credit of the Course





130

5
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes