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FIRST CYCLE - BACHELOR'S DEGREE
FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES
ECONOMETRICS DEPARTMENT
211 ECONOMETRICS
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
BUSI 306
MARKETING MANAGEMENT
3 + 0
4th Semester
5
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Elective
Course Objective
People in businesses need to know how to define and segment markets and how to position themselves by developing need-satisfying products and services for their chosen target segments. They must know how to price their offerings attractively and affordably, and how to choose and manage the marketing channel that delivers these products and services to customers. They need to know how to advertise and promote their products and services, so that customers will know about and want them. All of these require a broad range of skills to sense, serve and satisfy consumers. This course intends to discover above topics.
Course Content
Marketing channels Retailing and wholesaling Integrated marketing communications Advertising and public relations Personal selling and sales promotion Direct and online marketing: Marketing ethics and social responsibility
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
To learn product management
2
To learn pricing management
3
To learn promotion management
4
To learn distribution management
COURSE'S CONTRIBUTION TO PROGRAM
Data not found.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
14
3
42
Mid-terms
1
23
23
Final examination
1
23
23
Total Work Load
ECTS Credit of the Course
130
5
COURSE DETAILS
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes