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FIRST CYCLE - BACHELOR'S DEGREE
FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES
ECONOMETRICS DEPARTMENT
211 ECONOMETRICS
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
BUSI 329
MARKETING - I
3 + 0
3rd Semester
5
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Elective
Course Objective
Marketing is a business activity that identifies customer needs and wants, determines which target markets it can serve best and designs appropriate products, services and programs to serve these markets. The goal of marketing is to create customer satisfaction profitably by building valued relationships with customers. Marketing is not solely advertising or selling. Marketing is less about selling and more about knowing what to make. Organizations gain market leadership by understanding customer needs and finding solutions that delight through superior value, quality and service. No amount of advertising or selling can compensate for a lack of customer satisfaction. Principles of Marketing helps students learn and apply the basic concepts and practices of modern marketing as used in a wide variety of settings: in product and service firms, consumer and business markets, profit and non-profit organizations, domestic and global companies, and small and large businesses.
Course Content
Marketing in a changing world: Marketing planning Marketing Information Consumer Buyer Behavior organizational Buyer Behavior Market segmentation and targeting product Positioning Building customer satisfaction analysis of C ompetition and marketing strategies New-Product Development and Product Life-Cycle Strategies Designing products: products, brands, packaging and services
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
Learn the basic marketing terminology
2
Identify the goal of the marketing system
3
Identify the modern marketing practices
4
Learn competitors and competitive analyses
COURSE'S CONTRIBUTION TO PROGRAM
Data not found.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Hours for off-the-classroom study (Pre-study, practice)
14
3
42
Mid-terms
1
23
23
Final examination
1
23
23
Total Work Load
ECTS Credit of the Course
130
5
COURSE DETAILS
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes