Weeks | Topics |
1 |
Customer relationship management concept
|
2 |
Reasons for the emergence of customer relationship management
|
3 |
Objectives and milestones of customer relationship management
|
4 |
Customer satisfaction
|
5 |
Customer loyalty
|
6 |
Customer relationship management and relational marketing
|
7 |
Customer relationship management and total quality
|
8 |
Customer value
|
9 |
Communication in customer relationship management
|
10 |
Customer service management in customer relationship management
|
11 |
Customer retention and winning process
|
12 |
Problems and reasons in customer relationship management
|
13 |
Customer relationship measurement
|
14 |
Organizational culture and customer relationship management
|